Welcome to Ignite Exponential

How you define, design and deliver innovation makes all the difference between failure and success. That’s where we come in…

We help corporate leaders grow through disruption

Innovation is critical for future growth but there are new risks, challenges and uncertainties in adjacent spaces compared to your core business.

Your strategy, design and engineering teams all innovate. But in these new and changing spaces, your teams’ traditional industry expertise might be limiting your opportunities.

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Your Strategic Innovation Partner

Top innovators consistently outperform the broader market in annual shareholder returns, with particularly strong gains during periods of crisis¹. And companies with a strong link between business strategy and innovation strategy earn 74% more revenue from new products²

But there are new risks, challenges and uncertainties in adjacent spaces compared to your core business. Your strategy, design and engineering teams all innovate, but for adjacent and transformation innovation much can be lost in translation between consulting reports, internal departments and final specifications.

Ignite Exponential bridges that gap. We work alongside corporate innovation leaders to turn opportunity into buildable, fundable products and business models. We sit between the strategy and the engineering so that what gets built is what was actually intended, not a diluted version of a slide deck.

Companies like Kimberly-Clark, CamelBak and Pentland Brands trust us to do this across consumer products, health and fitness, smart connected systems and industrial innovation, helping their teams move faster from insight to commercialisation while cutting the risk that kills most adjacent innovation: misalignment between what’s promised and what’s delivered.

Organisational Capability

HOW TO INNOVATE

There is no universal way to innovate. Our team brings together decades of experience from 100’s of strategic innovation collaborations with other global leaders. This means we’re well placed to act as a critical friend to bring a fresh, objective outside perspective and help you develop the right innovation approach. And when our own experience is insufficient, we facilitate collaborative learning exchanges to allow your team to learn from non-competing corporate leaders and robust your own strategy and delivery.

Organisational Capability

Innovation Strategy

WHERE TO FOCUS

Our considerable cross-industry strategic innovation expertise enables us to explore customer needs and growth opportunities in new markets with a fresh and independent perspective. And our integrated, multi-disciplinary team helps understand potential disruptions (whether customer, market or technological) and to systematically explore the potential of adjacent markets, technologies and business models.

Innovation Strategy

Design & Development

WHAT TO CREATE

Our customer research and creative design team allow us to quickly explore new opportunities; and our integration with Plextek’s engineering team ensures these solutions are feasible by design. We explore new concepts, develop new designs, systematically investigate new business models, create proof of concepts and validate solutions to de-risk product development before it begins.

Design & Development

Download one of our free guides

Technology Scouting to Accelerate Innovation

Winning through the Downturn: A Playbook for Growth

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What’s limiting your innovation and growth?

Most innovation stalls in the gap between strategy and engineering. Good ideas get diluted by handoffs between departments, agencies and suppliers until what gets built barely resembles what was intended. We sit in that gap. Our strategists, researchers, designers and engineers work together, not in sequence. We work across industries because that’s where the best ideas come from, and we challenge the assumptions your teams are too close to see.

And because Ignite Exponential is backed by Plextek, our award-winning engineering consultancy that has been designing and building complex electronic systems for governments and global corporations for more than 35 years, we can go further than most. We test feasibility against real engineering experience, build working prototypes in-house, and take a validated design through to manufacture. No handoff to a third party, and no gap between what was intended and what gets built.